Business Environment Trends
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These are things that change nationally and might affect a start-up business wherever it decides to set-up in business.
These are things that might affect a certain area (locally) and how these might affect a business that is starting up in that area.
Ethics is about how things are done in a right or wrong way. If a business is being ethical, it is trying to behave in a positive way towards other stakeholders.
These are factors that might affect the environment. Environmental factors are important to start-up businesses as they may be affected by them.
These are factors that changes in technology might cause. It is important for start-up businesses to be aware of the changes in technology and how these might impact on them.